In view of the Covid-19 pandemic, the imposition of social distancing causes the physical face-to-face sales become impossible. The execution of Movement Control Order (MCO), Conditional MCO and Recovery MCO, restriction on inter-district and inter-state travelling further restricting the tradition marketing and sales activities. The sales travelling, visit and meeting customers, distribution of flyers have been scaled down. The course preview, either face-to-face or using projects, could not be done.
Therefore, under the new norm, there is a necessary to change to new way of sales and marketing strategy. With the availability of social medias such as facebook, Instagram, Linkedin, Twitter and etc, the sales and marketing activities can be changed to online.
The key question is how to make this social media become an effective and efficiency platform to achieve the sales objective ?
In Shingo's case, recruiting students to enrol courses is the bread and butter of the entire business. Therefore, how to increase the student enrolment is the key focus in the implementation of strategy for the company.
Key questions:
- How to automate the sales and marketing operations by using digital technology ? How to remove the barriers of distance and bring the advertising message to the prospects ?
- How to achieve 10X improvement in student enrolment in the next 3 months ?
- How to reach the following 3 categories of prospects to enrol the following courses:
Product range No. 1:
1. Diploma in Early Childhood Education
2. Bachelor of Education
3. Master of Education
The 3 categories of Prospects in Malaysia
1. Fresh SPM leavers
2. In-service preschool teachers especially kindergarten teachers
3. Primary & secondary school teachers: Government, Private International School teacher, Chienese Independent School Teachers
4. In-service tuition teachers
5. Enrichment class teachers
(1) 10X improvement in student enrolment in the next 3 months
(2) The goal is to achieve 100 students per month
(3) The goal for 2021 is to recruit 1200 students
Product Range No. 2 :
Diploma, Bachelor, Master & Doctorate in Business Administration
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How to reach working adults: professional, managers, sales & marketing executives, entrepreneurs ?
Key Results for Product 2:
(1) 10X improvement in student enrolment in the next 3 months
(2) The goal is to achieve 50 students per month
(2) The goal for 2021 is to recruit 600 students
100% Closing Sales Strategy
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High percentage of conversion rate from prospect to registered students.
Why am I interested to try new approach of sales and marketing ? That is engaging a coach or mentor like you ?
Two Factors:
(1) We need to find a new way, new method, new approach, new strategy that is using new digital technology. In the 21st century business environment, everything that need can be digitalise and go online, better do so as soon as possible, and as much as possible, especially under the new norm of business environment.
(2) And also in view of Covid-19 pandemic (the MCO, CMCO & RMCO) that are restricting the movement of people.
Engaging a coach and mentor will be able to learn new business skills, enhance commitment to the implementation of new skills.
With this, hopefully the business will be able to achieve 10X improvement in terms of student enrolment.
KC's Strategy
1. Run Facebook Ads...cost RM500 to RM1000 per month
2. Analyse data at Facebook Ads
3. Invite prospects to attend Webinar
4. Follow up
5. Closing sales
KC's Package: RM3,650 for 1 year
1. Watch videos from KC
2. Communication with KC, reply within 24 hours
3. Templates fro KC's team
4. Marketing software...cost ???
5. Submit data to KC for analysis and feedback
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